“Don’t tempt me… I’m dieting!”
Whenever we hear someone say this, it’s usually accompanied by glum looks and a gesture of despair. It’s normal to think of dieting as some kind of punishment, isn’t it? It has to be hard, it has to be a grind… otherwise you can’t be taking it seriously! It’s ingrained in our culture that ‘going on a diet’ is something undesirable, even nasty.